WordPress is not solely for blogging anymore. Most business owners are not aware of this and become skeptical when professional marketers recommend a WordPress site in a business setting. What they may not realize is that WordPress is an extremely versatile application. It is quickly becoming one of the most used platforms on which to build efficient, cost effective business websites. Business owners reap such benefits as:
Simple and hassle-free installation and maintenance
A standard html website requires programming and design knowledge that most small businesses do not have the luxury of employing. In addition, the software required to design a website from scratch can be extremely expensive – not to mention, complicated. With a WordPress site, small businesses can rely on a “do it yourself” approach to website development. There is no fancy software to purchase and no development programmers to hire. WordPress users simply login and make changes in a user-friendly interface.
Numerous plug-in and add-on options
If the basic WordPress functions are not enough, small businesses have countless options in regards to plug-ins and add-ons. Many can be installed at no cost, and although some require a professional installation, this can be done at a fraction of the cost (and time) it would take on a traditional html website. Some examples of plug-ins and add-ons include: shopping carts, contests/sweepstakes, customer bookings, calendar of events, daily deals, etc. Options are endless!
Search engine optimization and security
The WordPress platform also offers a priceless benefit for small businesses: a search engine friendly website that is more likely to appear in internet user searches. Search engines have grown in sophistication over the past few years. They are programmed to focus more on how a website is constructed in addition to tags (or keywords). WordPress is built to optimize this for its end users. If that isn’t enough, there are additional plug-ins which businesses can implement on their sites to enhance search engine optimization.
For all companies, big and small, security of intellectual online property is a major concern. For that reason, in addition to all the features listed above, the WordPress platform was developed to ensure a secure and safe online environment. Small businesses can rest assured that their information is safely stored and that their visitors receive a secure viewing experience.