Quick Response codes, also known as QR codes are rapidly catching on as both an incredibly effective marketing tool and a powerful method for getting consumers to interact with your brand. By nature these quirky looking squares create intrigue in your consumer’s minds and effortlessly lead them through your sales funnel.
QR codes are extremely versatile and once created can be used almost anywhere. This includes placing them in direct mail, on business cards and signs, in print advertising and anywhere else you can imagine. You can create your own black and white QR codes online for free or you can have more attractive codes custom designed to stand out and impress.
QR codes can be used to provide additional product information on the spot anywhere, enable instant communication or can be used to deliver coupons or lead prospects to your mobile website. Many companies are finding that linking to videos can instantly convey passion for your product and inspire action, while others find driving consumers to product specific landing pages dramatically increases conversion rates.
Not only are big brand names like Pepsi, Starbucks, Budweiser, Ralph Lauren and Audi using this form of mobile marketing but consumers are loving it. In just 4 months last year QR code scanning soared 1,200%. Additionally a social media survey also showed 57% of Twitter and Facebook users scanning QR codes, with 40% saying that they had scanned at least 5 or more times in the last 12 months. These statistics shows that now QR Codes and Mobile Marketing are necessary for other business too.
Besides being extremely affordable and creating immediate interaction the ease of tracking metrics and testing that QR codes provide mean being able to tweak your marketing on the fly for maintaining maximum conversion ratios and always ensuring that you are getting the most out of your marketing budget.
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