Mobile Marketing has the power to innovate business. It has quickly become the newest craze in the business world. That being said, it certainly comes as no surprise that more and more businesses are getting “mobilized”. Marketing in a mobile market is crucial to building new business and remaining relevant. Smartphones have created the need to produce instant gratification results. Many searches are done online now through mobile technologies – making that much more important to stay in from of potential customers; and not to lose current customers, for that matter.
Mobile Marketing shifts marketing strategies to a more innovative approach. In the past, traditional mobile marketing involved vehicles such as billboards and electronic advertisements. Mobile marketing takes the same concept one step further and allows you to communicate directly with people using mobile gadgets like smart phones and mobile phones.
Short Message Service (SMS) marketing is a fairly new technique that uses text messaging as a means of marketing products or services. In a short time, it has become a legitimate channel of marketing and communications for companies wanting to get a message out to their established client base. SMS marketing is an opt-in tactic considered to be one of the most direct and personal forms of marketing.
People are always fascinated with videos and images; allowing Multimedia Message Services (MMS) to increase in popularity. Mobile content infused with media tracks is more likely to capture the interest of a mobile user than just plain text. This newest marketing trend takes SMS marketing to the next level by including flash and appeal along with the messages.
Mobile Marketing and QR Codes
QR or Quick Response codes are similar to the bar-codes you have commonly seen on a product in supermarkets or grocery stores. Bar-codes are the indicators for inventory tracking. Quick Response (QR) codes use a similar technology to push internet links out to smart phone users. Thee two-dimensional codes can be “scanned” with any mobile device equipped with a camera and a scan-reader application (which can usually be downloaded for free). Once scanned, users are taken to a specific place on the web. From a marketing standpoint, this would be an ideal place for a promotion, giveaway or coupon.